You wrote a health book to reach a global audience.
Your natural health book positions you as the expert in your field and helps change people’s lives by giving them concrete steps they can take to look, feel, and perform their best.
But so far, the audience you’ve managed to reach has been underwhelming.
And you start to wonder:
What more can I do to promote this book?
You’ve got public relations specialists sending out press releases, contacting editors and freelance writers in hopes of getting featured in articles on popular blogs and online magazines in your niche.
But it isn’t going as quickly as you’d hoped, and on top of promoting the book, you still have your health practice to run and patients to help.
You’re not alone. Many experts aren’t writers and have no experience or interest in book tours and promotional campaigns to launch their book.
But the truth is, there is an easier way to reach your target audience and get your book noticed.
Why Guest Blogging Can Help You Achieve Your Professional Dreams
If your book helps readers between the ages of 30 and 55, online content can be more effective than placing a super bowl ad.
One in three adults goes online to figure out what health condition they or someone they know have, according to this study.
By guest posting for the popular blogs and online magazines in your niche, you can reach your target audience by giving them useful content that makes them want to read more in your book.
Popular platforms like LivingBetter50.com, MindBodyGreen, Lifehack, and Healthy Living Magazine all want your engaging articles for their audience. In return, you get to showcase your expertise and link to your new book in your bio that follows the article.
Find the Perfect Blog
How do you know which health blog or online magazine to target? Here are insider tips journalists use to find the right platform for your guest post or article:
- Define your ideal reader.
- Google search for blogs and online magazines for that reader.
- Choose the top three that come up in your industry.
- Review the media kit on each blog to make sure it targets your audience.
Try it: If your new book is about detoxing for older women, google search for popular online magazines and blogs for women who are 50 and over. Focus on the top three that have a sizeable audience and feature healthy living articles.
Pick a Magnetic Topic for Your Post
Plan to read at least ten articles on each blog on your list. Which ones get the most engagement (comments, shares, likes)? Look at questions left by readers in the comments section to see what you can help answer, or offer using your expertise.
List possible article topics for each blog on your list. Look over your book and see if any themes overlap.
Tip: A book title is too general for a blog post or article, but chapters of your book could make for a great post.
If the first chapter of your book covers why older women especially need to detox, you have a perfect article idea.
Pitch the Guest Post (Or Hire a Ghostwriter to Pitch it For You)
Most large online platforms have contributor guidelines (I just finished revising ours at the online magazine where I work as an editorial assistant).
Follow those instructions exactly as written, and you’ll pitch will get noticed. Here’s a template you can use to streamline your email to the editor:
Dear (insert editor’s name here),
I’m a practicing natural health practitioner whose new book titled Detox Your Life: Lose Weight, Get More Energy, and Feel Your Best was just released. I think your audience would find the book helpful as it’s targeted to your readers.
After spending time reviewing articles published in your online magazine, I came up with an article idea that I think would be a good fit:
“5 Ways to Detox Your Daily Life and Feel 10 Years Younger.” The article will cover daily toxins that can lead to common health conditions in women over 50 and ways to eliminate them from your life.
Thanks for your time.
Inspire Others with Your Article
Cover your story idea with a compelling headline, personalized introduction, and actionable steps readers can use immediately. Write your conclusion like you’re coaching a client, encouraging readers to take those healthy steps towards living their best lives.
I know that chiropractors, integrative doctors, naturopaths, and other health practitioners are extremely busy and often prefer to consult with patients than write articles (or books). Guest blogging is an ideal way to get your book out there, but if you’re not a writer or you lack time to post on online platforms, consider hiring a ghostwriter to talk through the piece with you and write a guest post that captures your unique voice and tone.
After all, many natural health practitioners are excellent consultants and engaging public speakers- we all have our talents!